Electra handle

In the Electra planning the hardest thing was to design its simplicity. Since there is nothing more complicated than designing a simple form.
A simplicity that is revealed in the treatment and definition of detail, and which finds its shape thanks to strict and archetypal lines designed to create the right balance between aesthetics and ergonomics.
The goal has been achieved by meditating every detail, even a few degrees by adjusting each face and each edge, removing anything more than adding. A design made of reflections and evaluations as well as graphics and as prototypes. Electra handle shows that the simplicity of a shape may become beauty only if the creative intuition is accompanied by the rigor of a deep reflection.